Shared Services & Outsourcing Week (SSOW) is the premier gathering for shared services and global business services (GBS) leaders. Taking place September 14–17, 2026 at the Marriott Marquis San Diego Marina, it brings together senior practitioners to benchmark strategies, share real case studies, and drive enterprise-wide transformation.
Shared Services & Outsourcing Week is where GBS and shared services leaders go to benchmark what's real. This year's theme — Building Value That Lasts with Momentum You Can Maintain — captures the shift happening across the industry: after years of investment in automation, AI, and agentic tools, ROI is no longer gated by the technology. It's gated by clean data, end-to-end integration, and genuine ownership of outcomes.
That's the exact problem Ashling was built to solve. We're joining SSOW in San Diego to talk with the people doing the hard work of turning scattered automation into orchestrated, end-to-end value — with a business case behind every build.
The demos are over, now let's talk about what actually delivers.
ROI now lives in the fundamentals
After the automation rush, returns hinge on master data, integration, and outcome ownership — not another tool. We help you fix the plumbing before you scale.
Agentic AI, minus the theater
We orchestrate AI agents, traditional automation, and human oversight into finance and back-office workflows that hold up in production — not proofs of concept that stall after the pilot.
Business case first, build second
Most GBS automation loses momentum after the early wins. We diagnose why — governance, prioritization, architecture — and rebuild the path from pilot to scaled program.
Built for finance and GBS operations
From invoice-to-cash through the close, we've delivered measurable cost and cycle-time reduction in the processes that are hardest to move.
Theme: Building Value That Lasts with Momentum You Can Maintain
SSOW 2026 moves past starting transformation to sustaining it — delivering measurable value without exhausting teams or losing the board's confidence.
How the days run:
Pre-conference: Site tours and deep-dive workshops where you work through one challenge in a small group: operating-model design, data readiness, or an automation business case.
Main conference: Keynotes and real case studies alongside three parallel tracks, plus practitioner-led labs and benchmarking discussions where you compare numbers with peers instead of just listening.
Throughout: The expo floor, and co-located Higher Education SSOW (Sept 16–17) so corporate and campus leaders benchmark side by side.
The three tracks:
Leadership, Change & Value Delivery: Reducing transformation fatigue, accelerating adoption, and building value metrics that stand up to CFO scrutiny.
Data Readiness & Digital Innovation: Master data, analytics, and deploying automation and agentic AI that scales past the pilot.
Process Excellence & Smart Finance Operations: End-to-end finance and back-office transformation, from transactional efficiency to intelligent, self-improving workflows.
Our team at SSOW works with shared services and GBS leaders every day on exactly the problems this event is about: stalled automation, messy data foundations, and business cases that have to survive CFO scrutiny. Come find us on the floor, or book a time below.